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On the 15th of Iyar, 5751/1991 the Rebbe distributed a booklet containing 4 fundemental talks on matters of Moshiach and Redemption called "Dvar Malchus" ("Royal Words"). The distribution lasted 3 hours and men, women, and children from all the surrounding areas came to receive their personal copy from the Rebbe. As the Rebbe exited the Shul after Mincha and Ma'ariv, he can be seen encouraging the singing of "Yechi Adoneinu Moreinu verabeinu Melech Hamoshiach Leolam Vo'ed" ("May our master, teacher, and Rebbe, King Moshiach, live forever"). This is the first time this Nigun was sung on video, and was soon to became the primary Nigun sung before and encouraged by the Rebbe.